Our Work


Daylight is changing the way coaches and students work together in a remote world, with their unique approach to video-based feedback. The app connects students with top pro- and semi-pro sports coaches, music teachers and more through asynchronous video messaging and text messaging. Students record themselves performing, share videos with their Daylight coach, and receive annotated feedback complete with voice narration from their coach. We worked with Daylight to take the product from an early, whiteboard-sketched idea to a vibrant brand and easy-to-use MVP product. We also leveraged low-code technologies like Webflow to help them create a dynamic coach marketplace with reduced engineering investment.

The daylight brand shines through on both student- and coach-facing marketing pages of their website.

Responsive Website

We designed and developed a responsive website that combines marketing content with a dynamic coach marketplace. Prospective students can view a coach's profile and sign up to start working with them, either for a one time skills review or on an ongoing basis. After signup, they receive a link to download the mobile app where they send videos to their coach for feedback.

A Vibrant Brand

The Daylight brand is approachable and fun, inviting students of all ages to connect with great coaches and improve their skills. We designed a set of emoji and characters used across touch-points, including in the mobile app for placeholder user photos and messaging emoji. The vibrant brand palette we created for Daylight shines through in these emoji.

Scalable Brand System

StartCrew created a scalable MVP brand system for Daylight to enable consistency across their digital product, marketing channels, and offline marketing materials.

Mobile website and app UX design

MVP Brand Guidelines

Power & Simplicity for Coaches

After conducting dozens of research sessions with coaches in sports, music, physical therapy and other industries, we understood how painful remote coaching can be due to a lack of tailor-made tools to support their needs. We crafted the UX for Daylight's MVP including a unique light-weight mobile video annotation experience used by coaches to send feedback to their students, and iterated on this key flow of their native app over several months as we learned from users in the beta testing phase.

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