Pivoting to Pandora
Fitbit decided to partner with Pandora to leverage their existing content and music recommendation expertise. Working with Pandora stakeholders, we designed and prototyped a mobile UX where users could select up to four of their existing Pandora stations to sync to their watch, or choose from a catalog of featured workout stations available to all users.
After conducting UX research in partnership with Pandora, we discovered a few roadblocks:
a) The stations users listen to every day may be different from those played during a workout (e.g. higher tempo for workout motivation).
b) Many users have too many stations in their account, including some old ones, so showing a list of all stations they had was ineffective.
c) Only Pandora Premium users could pick which stations they wanted to be available offline. Due to licensing restrictions, lower tier plans wouldn't have this option.
Considering these factors, we simplified the selection process to allow users to either (a) automatically sync their top Pandora stations to their watch, or (b) choose from a list of recommended workout stations with upbeat music.